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Anyone can become a real estate agent and with the right gimmicks anyone can attract a fair amount of attention too. But what does it really take to get the job and get the job done? Selling a home is definitely a challenge these days as we delve deeper into this difficult market – however with the right tools and techniques it can and is done very successfully!
The key is to be working with a solid Realtor that knows their business, knows the area – in fact specializes in that vicinity – and an agent that brings myriad experiences to the table.
If you find yourself at a standstill and are unable to sell your home – it is time to scrutinize the listing and everything that goes along with it, to see what is going wrong. Essentially, unless you have a strong Realtor that knows what they are doing you can often find yourself in a position of home having to sell on its own. Traditional methods of selling mean just that – the home sells itself, meaning the transactions are largely reactive.
But top-producing Realtors have a far more proactive approach.
What Can I Do Differently To Get This Home Sold?
Now that you realize that the wrong techniques may have been in place, what do you do next? All is not lost. With over 500 homes sold, there are countless clients served by the Robert Radcliffe Group where there was no movement on the home prior to engaging the more proactive Realtors.
ENGAGE IN SOMETHING FRESH AND NEW
The first thing we advise is that more than just getting the home back on the market, it is essential that something new, innovative and unique is done. If the home was posted on an MLS service before – perhaps the photographs were not appealing enough to attract the right attention. The description may very well need to be reworked and enhanced to appeal the type of buyers you are seeking. It is very possible that the price is way off and a detailed analysis needs to be conducted to compare other similar properties in the area so that your price can be accurate.
MAKE SURE THERE IS WIDE MARKETING REACH
Marketing reach is critical. Most homeowners simply do not have enough personal and business contacts to be able to tap into and sell their home. They rely on their Realtor and their extended network. There is a lot of active prospecting going on in realty companies and this includes a host of buyers. By cross matching potential buyers with your home our success rate skyrockets.
PROVIDE BUYERS SOME ADDED VALUE
There are many more methods of relaying information to buyers. Our high-level, international website has global reach and is attractive while providing value-added information for readers. Through this style of subtle advertising, buyers feel less pressure but are nonetheless exposed to properties we have listed.
UTILIZE AVAILABLE TECHNOLOGY, TOOLS AND TECHNIQUES
More aggressive sales techniques include actively engaging in technological advances and utilizing all tools such as panoramic videos of the property, active email campaigns and the use of social media sites like Facebook, Twitter and LinkedIn. By using these techniques the sellers automatically have an edge over others. In fact, there are many Realtors that are still only in it for the sake of commission. Those that seek to produce results for their clients are concerned with their clients’ best interests – and are the ones that end up getting something done.
GET PROFESSIONAL PHOTOGRAPHS OF THE HOME
Involve professionals wherever possible. Whether this means having professional photographs taken of the home, the money spent is well worth it. Not only that, be sure to prepare the home in advance so that it shows well once photographed. It could mean a sizable difference in the selling price of the home.
Honesty really is important when it comes to the client/agent relationship. Even though many people would like to hear that everything is fine – until and unless your agent does not spell out exactly what needs to be done, chances of success are greatly diminished. Whether this means advice about changes that may be needed done on the home, a price point that does not seem realistic as per the current market – or even which lender to approach.
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As a proactive Realtor, I strive to provide value to my relationships with my clients. For your benefit, I’ve posted a great article titled “6 Reasons That a Home Won’t Sell – Even In a Hot Market”. Also on my site, I’ve detailed what we do that is different and why we provide results. Visit our site at www.RobertRadcliffe.com to learn of our Home Sale System; the marketing system in place that will get your home sold.
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